SS19 Campaign

The Days of Innocence Collection draws inspiration from every little girl’s favourite game: the adventure of dress ups! It’s no secret little girls love to dress up, and the collection evokes memories of those treasured playful & childlike nostalgic moments filled with wonder and imagination, a celebration of individuality and creative spirit, and of getting carried away with curious inventiveness. Come take a sneak peak at the behind the scenes for the collection and see how the magic was created!

The Days of Innocence Collection draws inspiration from every little girl’s favourite game: the adventure of dress ups! It’s no secret little girls love to dress up, and the collection evokes memories of those treasured playful & childlike nostalgic moments filled with wonder and imagination, a celebration of individuality and creative spirit, and of getting carried away with curious inventiveness. Come take a sneak peak at the behind the scenes for the collection and see how the magic was created!